Gothnet – Broadband
An ad to put on the wall
Nominated in The Swedish Design Award
Att ansluta till Gothnets supersnabba bredband är ett stort beslut. Det kostar ungefär 25.000 kronor. Av den anledningen ville vi skapa en direktreklamkampanj som, till skillnad från mycket annan skräppost, inte kunde kastas i papperskorgen. En unik poster över de berörda kvarteren i orten Bräcke. På såviss blev målgruppen påmind om erbjudantet för evigt.
To connect to Gothnet's high-speed broadband is a significant decision. It costs approximately 25,000 SEK. For this reason, we wanted to create a direct advertising campaign that, unlike much other junk mail, couldn't be discarded. A unique poster depicting the relevant neighborhoods in the town of Bräcke. In this way, the target audience was reminded of the offer for eternity.



In English: "With Gothenburg City Fiber, we provide everyone living here with the best digital conditions for the future through our fiber network. You are warmly welcome too."
