Göteborg Film Festival
Göteborg Film Festival
The World’s Most Claustrophobic Cinema
The aim was to attract international attention to the festival and be ranked as one of the top ten film festivals in the world.
Göteborg Film Festival, like many other film festivals, has premiere requirements for the films it screens. This means that the competition on the international stage for content is fierce. As a brand you need a lot of awareness and an exciting image to attract the most exciting filmmaker
Fun fact: The movie above are 2 minutes and 32 seconds had 20% view-to-end. 
Buzz
Ticket webpage
Ad in Festival Programme
Awards:
Spinn - Best in Show (PR-campaign of the year)
Spinn - Gold and Silver + 1 shortlist
100 wattaren: 50 watt + 2 shortlist
OneShow - 1 shortlist
Webby Awards - 1 Nominee
New York Festivals - 3 shortlist
Guldägget - 1 Diploma
Creativity/AdAge -Editor's Pick
Resume Campaign of the Month x 1
Guldägget Diploma
Result:
Reach: over 1.2 billion.
One tweet published every three seconds during the launch.
Over 500 articles published globally.
Tickets for the 28 screenings were gone in just a few hours.
The most trending festival event globally on Google News.
Huge engagement on social media and forums such as Reddit.
All time high attendees ever.