Philips NIVEA FOR MEN
Male Monument
Merit in The One Show
Gold in Spinn
FWA of the day
In 2010, gender criticism was relatively uncommon.
Philips Nivea For Men introduced a gentle shaving method designed for men concerned about avoiding cuts and wounds. We positioned Gillette as a competitor, particularly due to their macho-style commercials.
Malemonument.com celebrates a different kind of man, offering the opportunity to create a statue in honor of a modern man who embraces vulnerability.
Philips Nivea For Men introduced a gentle shaving method designed for men concerned about avoiding cuts and wounds. We positioned Gillette as a competitor, particularly due to their macho-style commercials.
Malemonument.com celebrates a different kind of man, offering the opportunity to create a statue in honor of a modern man who embraces vulnerability.
Translation:
Male Monument
It’s time to modernize the streets and the squares.
Welcome to create a monument of the vulnerable man.
[ Make a statue and win it ]
