https://bookoftellving.com Book of Mats Tellving Tue, 31 Oct 2023 08:18:26 +0000 https://bookoftellving.com en https://bookoftellving.com/Valkommen Tue, 08 Jan 2019 11:45:32 +0000 Book of Mats Tellving https://bookoftellving.com/Valkommen Mats Tellving&amp; Portfolio Creative Director, Art Director, Brand Strategy &amp; Design. McCann, Daddy, Crispin Porter + Bogusky (CP+B),&nbsp;DDB, Stendahls, Folkspel Inhouse.&nbsp; Text me:&nbsp;︎︎︎ +46(0)730877834︎︎︎ matstellving@gmail.com ︎︎︎ Resume &amp; Awards&nbsp;︎︎︎ Clients &amp; Brands A-Z 99-23 This portfolio showcases a wide range of work, including creativity in PR and advertising, as well as content, design, UX, and product development. You'll find both Swedish and English text on this website.&nbsp; &nbsp; https://bookoftellving.com/Bingolotto-Reklamsapan-Katja-Henrik-2022 Wed, 02 Dec 2020 08:25:21 +0000 Book of Mats Tellving https://bookoftellving.com/Bingolotto-Reklamsapan-Katja-Henrik-2022 BingoLotto Reklamsåpan Katja &amp; Henrik &nbsp; &nbsp; Insikt: Nästan all underhållning är idag on-demand. Direktsända lägereldar att samlas kring är idag en bristvara. BingoLotto är kanske inte världens hippaste program men sanningen är att de flesta tycker det är ganska kul att spela bingo ung som gammal.&nbsp; Lösning: Att spela BingoLotto kräver en viss planeringsvilja. Därför ville vi med humor och självdistans visa att BingoLotto kan vara en naturlig del av söndagsmyset såväl som högtider. Vi vill visa hela BingoLottokulteren ur olika vinklar, samt öka statusen och föryngra målgruppen.&nbsp; https://bookoftellving.com/Collector-Bank-1-5-Happier-2015 Tue, 19 Feb 2019 10:46:27 +0000 Book of Mats Tellving https://bookoftellving.com/Collector-Bank-1-5-Happier-2015 Collector Bank Become 1.5% happier <img width="3062" height="3062" width_o="3062" height_o="3062" data-src="https://freight.cargo.site/t/original/i/6a001279b98a9e30436de4c33f12f784fd2f9b63ab995e971a8015e6c3992a9d/gladare-2.png" data-mid="36570778" border="0" src="https://freight.cargo.site/w/1000/i/6a001279b98a9e30436de4c33f12f784fd2f9b63ab995e971a8015e6c3992a9d/gladare-2.png" />Translation: Get 1.5% happier with our savings account. 1.5% interest doesn’t sound much, but that is actually the best interest available right now. Collector Bank is a nordic bank covered by swedish bank guarantee.&nbsp; <img width="1807" height="1268" width_o="1807" height_o="1268" data-src="https://freight.cargo.site/t/original/i/e1090ffec03d7803efaddb04e3747294359983515448429db5217e983989a1ed/collector-bank-gladare-3.png" data-mid="198719064" border="0" src="https://freight.cargo.site/w/1000/i/e1090ffec03d7803efaddb04e3747294359983515448429db5217e983989a1ed/collector-bank-gladare-3.png" /> https://bookoftellving.com/Folkspel-feat-Michel-Tourneus-2023 Tue, 24 Oct 2023 13:55:22 +0000 Book of Mats Tellving https://bookoftellving.com/Folkspel-feat-Michel-Tourneus-2023 Folkspel feat.&nbsp;Michel Tournéus 2023 – Välj rätt lott <img width="1800" height="1199" width_o="1800" height_o="1199" data-src="https://freight.cargo.site/t/original/i/4d77688a4926a2ef2ac31543b9479521baf68bf8618cbf229ba879f07584f0c5/jcdecaux-preview-1705485898309.png" data-mid="202002286" border="0" src="https://freight.cargo.site/w/1000/i/4d77688a4926a2ef2ac31543b9479521baf68bf8618cbf229ba879f07584f0c5/jcdecaux-preview-1705485898309.png" /> Upprdag:&nbsp; Folkspel är en organisation helt utan vinstintresse. Allt överskott går till föreningslivet. Intäkterna för föreningslivet överstiger oftast 300 miljoner kronor årligen och utgör en betydande del av föreningsars ekonomi. Trots detta är medvetenheten om Folkspel låg, liksom kopplingen till deras produkter. Vårt uppdrag var att tydligt och effektivt kommunicera Folkspels syfte och kopplingen till Folkspels produkter. Insikt: Folk i sverige känner en stor maktlöshet inför det rådande samhällsläget och viljan att kunna påverka till det bättre är stor. &nbsp; Lösning: Välj rätt lott.&nbsp; TVC Inför hösten 2023 slöt vi avtal med Michel Tornéus att blir ciceron i all Folkspels breda marknadsföring. Tornéus har det svenska rekordet i längdhopp på 8,44 meter. Fram till och med 2015 hade han nio svenska mästerskapsguld i längdhopp och ett i tresteg. Efter karriären blev Tornéus Mästarnas mästare 2020 <img width="1620" height="1080" width_o="1620" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3f9dc7314e2d1becee68f4cb6ff63a2d39c974b922705fce45a03e42cd277ca0/03_Eurosize_Var_JCDecaux_2022-FOlkspel.png" data-mid="202002925" border="0" src="https://freight.cargo.site/w/1000/i/3f9dc7314e2d1becee68f4cb6ff63a2d39c974b922705fce45a03e42cd277ca0/03_Eurosize_Var_JCDecaux_2022-FOlkspel.png" /> Screenshots from TVC: <img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e2efe25bad12dfc37b3efc8eb6eb250001e9fe0fdb2d45d4886bd1b1deb87c7e/SAMKOM-bilder-michel.png" data-mid="196909217" border="0" src="https://freight.cargo.site/w/1000/i/e2efe25bad12dfc37b3efc8eb6eb250001e9fe0fdb2d45d4886bd1b1deb87c7e/SAMKOM-bilder-michel.png" /> https://bookoftellving.com/Goteborg-Film-Festival-The-Worlds-Most-Claustrophobic-Cinema-2019 Tue, 08 Jan 2019 11:23:49 +0000 Book of Mats Tellving https://bookoftellving.com/Goteborg-Film-Festival-The-Worlds-Most-Claustrophobic-Cinema-2019 Göteborg Film Festival&nbsp;The World’s Most Claustrophobic Cinema <img width="2880" height="1200" width_o="2880" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1adac5167b1559aaf490f39c29304a7b962c1d16fa5754fde2ce8953b9903546/unnamed-2.png" data-mid="32150977" border="0" src="https://freight.cargo.site/w/1000/i/1adac5167b1559aaf490f39c29304a7b962c1d16fa5754fde2ce8953b9903546/unnamed-2.png" /> The aim was to attract international attention to the festival and be ranked as one of the top ten film festivals in the world. Göteborg Film Festival, like many other film festivals, has premiere requirements for the films it screens. This means that the competition on the international stage for content is fierce. As a brand you need a lot of awareness and an exciting image to attract the most exciting filmmaker Fun fact: The movie above are 2 minutes and 32 seconds had 20% view-to-end.&nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d58624da16da15b125a80f0d7a20d8e79021e51d67e96fe13d291d073cf7f7e3/blandadpr.png" data-mid="35757509" border="0" src="https://freight.cargo.site/w/1000/i/d58624da16da15b125a80f0d7a20d8e79021e51d67e96fe13d291d073cf7f7e3/blandadpr.png" />Buzz&nbsp; <img width="2317" height="1303" width_o="2317" height_o="1303" data-src="https://freight.cargo.site/t/original/i/1927cff0b1a3a77500c13d1fa69c8833be269d5e099bedfc45be174a5dfc81aa/BIljetter.png" data-mid="35757513" border="0" src="https://freight.cargo.site/w/1000/i/1927cff0b1a3a77500c13d1fa69c8833be269d5e099bedfc45be174a5dfc81aa/BIljetter.png" /> Ticket webpage <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2e5fe2d7e74555266da738d81794b8f3c87e08a066ffc364026d08b29141e0a8/print_ad.png" data-mid="35757511" border="0" src="https://freight.cargo.site/w/1000/i/2e5fe2d7e74555266da738d81794b8f3c87e08a066ffc364026d08b29141e0a8/print_ad.png" /> Ad in Festival Programme Awards: Spinn - Best in Show (PR-campaign of the year) Spinn - Gold and Silver + 1 shortlist100 wattaren: 50 watt + 2 shortlist OneShow - 1 shortlistWebby Awards - 1 Nominee New York Festivals - 3 shortlistGuldägget - 1 DiplomaCreativity/AdAge -Editor's Pick Resume Campaign of the Month x 1Guldägget DiplomaResult: Reach: over 1.2 billion.One tweet published every three seconds during the launch.Over 500 articles published globally.Tickets for the 28 screenings were gone in just a few hours.The most trending festival event globally on Google News.Huge engagement on social media and forums such as Reddit.All time high attendees ever. https://bookoftellving.com/Arets-Eldsjal-feat-Clara-Henry-2023 Mon, 30 Oct 2023 09:19:43 +0000 Book of Mats Tellving https://bookoftellving.com/Arets-Eldsjal-feat-Clara-Henry-2023 Årets Eldsjäl feat. Clara Henry&nbsp; https://bookoftellving.com/Food-Dice-Vegan-2023-Level-up-your-plant-based-cooking Tue, 31 Oct 2023 08:18:26 +0000 Book of Mats Tellving https://bookoftellving.com/Food-Dice-Vegan-2023-Level-up-your-plant-based-cooking Food Dice Vegan 2023 Level up your plant based cooking I've always been fascinated by randomness. While people can think a lot on their own, true random thinking is more or less impossible. So, I've been playing around with random generators to boost my creative thinking. Food Dice Vegan 2023 is my first product in a series, bringing a mix of randomness and creativity to the table. <img width="3746" height="2810" width_o="3746" height_o="2810" data-src="https://freight.cargo.site/t/original/i/62c0f01b22882e81946d4678824d28c363c1bd709900acb9ffd565c2e89af1c7/Food-Dice-VEgan.png" data-mid="195400864" border="0" src="https://freight.cargo.site/w/1000/i/62c0f01b22882e81946d4678824d28c363c1bd709900acb9ffd565c2e89af1c7/Food-Dice-VEgan.png" /> Can't pick what to eat? Too many choices, same old meals, a tired brain, trying to eat right, dealing with feelings, no plan in sight, and climate anxiety on top. The everyday dinner struggle is real. Plunge into thousands of delightful combinations, from tantalizing tacos and satisfying sandwiches to wholesome wraps, soups, stews, and flavorsome couscous dishes. How Does It Work? Shake or tap to roll four virtual dice, revealing a blend of ingredients and dish types: spinach, cauliflower, mushrooms, nuts, seeds, garlic, scallions, oregano, tofu, tempeh, and more. With thousands of possible combinations, every roll promises a new vegan meal suggestion.For those seeking a nudge, the "Cheat Function" connects users instantly to Google Images, translating ingredients into real-world recipe ideas. <img width="392" height="128" width_o="392" height_o="128" data-src="https://freight.cargo.site/t/original/i/351c8bb5b1254ee72f0187d5d8d2c94349a3808ef5568dc42fbd20951ab5e76a/nedladdning.png" data-mid="195402157" border="0" data-scale="24" src="https://freight.cargo.site/w/392/i/351c8bb5b1254ee72f0187d5d8d2c94349a3808ef5568dc42fbd20951ab5e76a/nedladdning.png" /> <img width="4428" height="3321" width_o="4428" height_o="3321" data-src="https://freight.cargo.site/t/original/i/6a874fc52c1414d05af5957dba89feb94767172773eba69667675a7af087fd9a/Vegan-diceReg_Mobile.png" data-mid="195423248" border="0" src="https://freight.cargo.site/w/1000/i/6a874fc52c1414d05af5957dba89feb94767172773eba69667675a7af087fd9a/Vegan-diceReg_Mobile.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6001ab285cb688398a41379d42c1d6505d3d595b7d73717ebd3ae50c0290867c/MockupMaison_DD_B06.png" data-mid="195402016" border="0" src="https://freight.cargo.site/w/1000/i/6001ab285cb688398a41379d42c1d6505d3d595b7d73717ebd3ae50c0290867c/MockupMaison_DD_B06.png" /> https://bookoftellving.com/Folkspel-Valj-Ratt-Lott-2022 Fri, 27 Oct 2023 08:06:26 +0000 Book of Mats Tellving https://bookoftellving.com/Folkspel-Valj-Ratt-Lott-2022 Folkspel – Välj Rätt Lott&nbsp; Folkspel är en helt ideell organisation. Allt överskott går till föreningslivet. Intjäningen för föreningslivet ligger oftast en bra bit över 300 miljoner kronor per år och är en jätteviktig del i föreningsars ekonomier. Men kännedommen om Folkspel är låg och kopplingen till produkterna likaså. Så vårt uppdrag var att på ett så tydligt sätt som möjligt hamra in Folkspels produkter och syfte. <img width="3388" height="1906" width_o="3388" height_o="1906" data-src="https://freight.cargo.site/t/original/i/dce656b861fe60548766b9c463579b95d296f48975f6a5420acd17053d1a1614/Skarmavbild-2023-10-30-kl.-10.00.44.png" data-mid="195281948" border="0" src="https://freight.cargo.site/w/1000/i/dce656b861fe60548766b9c463579b95d296f48975f6a5420acd17053d1a1614/Skarmavbild-2023-10-30-kl.-10.00.44.png" /> https://bookoftellving.com/Liseberg-Exhibition-Days-2015 Thu, 17 Jan 2019 10:04:49 +0000 Book of Mats Tellving https://bookoftellving.com/Liseberg-Exhibition-Days-2015 LisebergExhibition days Liseberg, in Gothenburg Sweden, is an amusement park that hosts a variety of exciting events in May. <img width="2200" height="1237" width_o="2200" height_o="1237" data-src="https://freight.cargo.site/t/original/i/77471fb567541c97c8aa2e3032e064be49dbfc410582a473db372ed2e1183091/atapalisebergsmall.png" data-mid="32979527" border="0" src="https://freight.cargo.site/w/1000/i/77471fb567541c97c8aa2e3032e064be49dbfc410582a473db372ed2e1183091/atapalisebergsmall.png" /> Translation: Foodcourt at Liseberg&nbsp; <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/645c902a8bf4e0a73385581863ef07106dd83fa012fd46093f4a54b7e972a4ae/tradgardsdagar.png" data-mid="32979526" border="0" src="https://freight.cargo.site/w/1000/i/645c902a8bf4e0a73385581863ef07106dd83fa012fd46093f4a54b7e972a4ae/tradgardsdagar.png" /> Translation: Garden Days&nbsp; https://bookoftellving.com/Liseberg-The-Launch-Of-Mechanica-2015 Tue, 15 Jan 2019 08:25:15 +0000 Book of Mats Tellving https://bookoftellving.com/Liseberg-The-Launch-Of-Mechanica-2015 Liseberg – The launch of Mechanica 2015 <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0719feb9d4e567a3809b14ebec06b584f41af6e46f14f3e285b577e1a4c3693b/Namnlost-2.png" data-mid="194443241" border="0" src="https://freight.cargo.site/w/1000/i/0719feb9d4e567a3809b14ebec06b584f41af6e46f14f3e285b577e1a4c3693b/Namnlost-2.png" /> TVC / CINEMA 30s: TVC/ONLINE 20s: TVC / ONLINE 15s: